Google’s master plans aside, people are freaking out because of this policy change, and honestly I’m not quite sure why. Almost all of the comments on the article I found were to the effect of “I’m deleting everything Google related on my computer and using other search engines,” or “ this is the beginning of NAZI germany/the world is ending.” One lone woman put forth the idea that what you do on the internet is fundamentally not yours anymore, and in quick order she too was called a NAZI, or communist or something. Yet nowhere did people connect what was specifically happening in the policy change to any possible negative consequences. All I saw was fear: pure, irrational fear.
Here’s the thing: from the moment you leave your house, you will be watched, you will be listened to, and you will be examined. You will be videotaped and recorded, and everything that is observable about you will be observed. This is not a bad thing, and to understand this you must free yourself from the context of industrialism and nations. The truth is it is not “big brother” who is watching you; it is everyone, including you. We all are watching each other, just as nations watch each other with spy satellites. We allow ourselves to be spied on because there is no choice; you can’t control a man’s eyeball and you can’t control empty space. If we didn’t watch each other closely we couldn’t possibly form a cohesive unit.
This doesn’t mean you have to give away your social security number, or address, or any personal information you don’t want to. It means that you need to be more responsible with that information. It is entirely possible to use the internet with millions of people trying to steal your identity, and never let them get what they want; it’s completely up to you.